Lallemand at IBA 2012

Lallemand at IBA 2012

Lallemand joined 1250 exhibitors at IBA 2012, held in Munich Germany from September 16 to 21. With as many as 70 000 visitors from 177 countries, IBA offered Lallemand the opportunity to showcase, not only our products for the baking industry, but our yeast and bacteria products for other food applications.

Lallemand also hosted a baking seminar during IBA, where various speakers discussed issues pertinent to the baking industry. In addition to presentations from internal Lallemand speakers (Jacinthe Cote, Jan Van Eijk and Jeannette Rosewall), Peter Becker (President of German Bakers Association) presented an interesting overview of global bakery trends, while Richard Junge (McDonalds USA) discussed their nutrition journey and  commitment to understanding and providing nutrient solutions, including the value of Lallemand Vitamin D yeast in their products.

Wine tastings were also conducted by the Lallemand Oenology team, allowing visitors to sample seven Lallemand wine yeast strains.

IBA was also the ideal opportunity to launch our Organic Bakers Yeast and continue the promotion of our Vitamin D yeast. Both products received much interest from visitors to the booth.

IBA remains a premier baking trade show for Lallemand and we look forward to IBA 2015.