Partnership with RICARDO Media takes LALLEMAND BAKING into Consumer Market

Lallemand Baking is enthused to announce the launch of baker’s yeast for the Canadian consumer market. This new product is offered under the RICARDO brand and founded on a partnership between Lallemand Baking, RICARDO Media, and Sobeys.

RICARDO Media, founded in 2002, is a food company for consumers with strong family values whose mission is to inspire, educate and bring people together to cook and share meals. In addition to magazines, published books, and a daily television show, their website impressively generates 5.4 million visits a month.

“At RICARDO, our mission is to promote the pleasure of cooking and eating together. For over a year, we have seen the enthusiasm of Canadians in baking their own bread. It is therefore with great pride that we partnered with Lallemand to offer a top-quality, locally produced yeast to meet the baking and pastry needs of the home baker – and right before the holiday baking begins,” states Mireille Arteau, Vice President of Operations at RICARDO Media.

Following collaboration between the Lallemand Baking and RICARDO Media teams, the 6 x 8 g convenient sachets of baker’s yeast for all baked goods was launched this September. The product is sold exclusively in stores across Québec at Sobeys, a major retailer in Canada. Packed at the Lallemand Baking facility in Montréal, the product is proudly Aliments du Québec verified.

“This is an exciting opportunity for Lallemand; partnering with a strong, innovative brand to reach loyal consumers in Canada,” says Jean-Marie Banville, Product Management at Lallemand Baking.

Read more: RICARDO launches a new instant yeast