Lallemand Mexico at Mexipan 2012

Carlos Aguirre, General Manager of Lallemand Mexico and President of Anpropan, the industry group responsible for the Mexipan show, inaugurated Mexipan 2012, the second most visited Bakery Expo in Latin America.

With more than 200 exhibitors and 27,000 visitors from Mexico and 40 countries, Mexipan 2012 had a great impact in the Baking Industry: conferences, courses with the most important Chefs of the World, cake and bread exhibitions and contests, a Brazilian pavilion, a pizza pavilion, chocolate and ice cream pavilions…all created special attention and interest for the professionals visiting Mexipan.

The inauguration was attended by the most important authorities of the government of Mexico and Mr Roberto Sertvije, founder of Grupo Bimbo, invited as a special guest.

Our colleague, Carlos has led the growth and promotion of the Mexipan event. He has worked behind the scenes with bakers, exhibitors and presenters. Carlos was also interviewed on radio and TV regarding the event.

Lallemand Mexico focused on LevaReal, our 400g fresh yeast, launched in the market. We also showcased our 400g bread improvers: Furia, Forza and Forte, 125g Instaferm (La Chiquita), 500g Anchor IDY and a range of 7 concentrate mixes for special breads (Tomato, Pesto, Mix of Cereals etc). Böcker and Embassy Flavors also participated in our booth.

The show offered Lallemand Mexico great recognition among the leaders of the baking industry of the region and we look forward to Mexipan 2014.